Using best practice PPC to improve awareness and acquire new customers

EducationPPC

Future Education is a South London teacher recruitment agency with a commitment to improving the recruitment process for teachers.

The Challenge

Feeling the impact of GDPR and battling a teacher shortage, Future Education came to The Market with the challenge of raising awareness of their recruitment agency with only a limited budget.

The Solution

The Market  began by determining which job categories to focus on, who to target and how to restructure the account. We were quick to identify that Primary School Teachers and SEN (Special Educational Needs) would be the best areas to focus on initially; they were the most common roles offered and the most searched-for on the website and on Google. We used location targeting to reach candidates in the regions where the most jobs were available and took advantage of in-market audiences to reach highly qualified users. We also fully re-structured the AdWords account ensuring it aligned with Google’s latest best-practice guidelines.

Results

Average Position  +18%

CTR – up 51%

Impression Share – up 265%

The updated strategy and full re-structure of the account have led  to a significant increase in impression share, an improvement in overall average position and an increase in engagement. Future Education are now being contacted by much more highly qualified users through their online marketing activity, meaning that budget is being spent more efficiently.

In 2020 The Market is also going to begin running Paid Social campaigns for Future Education  to complement the continuing Paid Search activity.

Leveraging Paid Search & Social to launch a new niche brand in a competitive market

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Paid SearchSocial
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